Friday, June 29, 2012
The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank and Bob Dorf
The Startup Owner's Manual is a comprehensive guide to starting a successful business. Steve Blank has compiled, through years of experience, a guide through the pitfalls of starting a new business. This guidebook is specifically adapted to the modern high speed economics arena.
With the ever-changing face of new technology where your customer base is and how to reach them is changing. Many of the old business practices are obsolete and it can be all to easy to fail.
The latest statistics show that just under half of all small businesses fail within their first two years. This book looks at why they failed and how not to. Small businesses are not big businesses and they can not follow the same business model, this will only lead to the small business going under.
Using a somewhat non-traditional writing style this books is intended as a road map for people starting out on their journey. much like any good travel guide it comes complete with a series of checklists to make sure you are on the right track. This is not a novel, nor is it intended to be. It is however a good reference book for anyone starting their own business.
"Market research firms are great at predicting the past."
"One of the mistakes entrepreneurs make is confusing motion with action."
"A mere handful of numbers define the difference between a scalable, profitable business and a failure."
Click Here to see The Startup Owner's Manual on Amazon
Friday, February 17, 2012
Running Lean by Ash Maurya
Running Lean is a story of the journey for a startup software company using the 4 steps and the Business model generation to get to the end. Ash tells an interesting pattern and it leads to the Lean Canvas. I have used http://www.leancanvas.com often to help focus the conversation about a startup.
Frequently the answers that are put into the Lean Canvas are not helpful. People are not working through the material at the right level.
Running Lean is now available in Paper. Ash walks through some of the specific approaches to addressing the Lean Canvas tool. It is very helpful to see specific examples. It provides a systematic approach to how to think about applying the Lean Startup Methodology to your startup. It is a very interesting book.
"Life is too short to build something that nobody wants"
"A Cycle called the Build-Measure-Learn Loop is called an experiment"
"First Sell Manually, Then Automate"
Click Here to See Running Lean on Amazon