The Startup Owner's Manual is a comprehensive guide to starting a successful business. Steve Blank has compiled, through years of experience, a guide through the pitfalls of starting a new business. This guidebook is specifically adapted to the modern high speed economics arena.
With the ever-changing face of new technology where your customer base is and how to reach them is changing. Many of the old business practices are obsolete and it can be all to easy to fail.
The latest statistics show that just under half of all small businesses fail within their first two years. This book looks at why they failed and how not to. Small businesses are not big businesses and they can not follow the same business model, this will only lead to the small business going under.
Using a somewhat non-traditional writing style this books is intended as a road map for people starting out on their journey. much like any good travel guide it comes complete with a series of checklists to make sure you are on the right track. This is not a novel, nor is it intended to be. It is however a good reference book for anyone starting their own business.
Quotes:
"Market research firms are great at predicting the past."
"One of the mistakes entrepreneurs make is confusing motion with action."
"A mere handful of numbers define the difference between a scalable, profitable business and a failure."
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